About Us

Launched on April 29th 2013 Frog Island Triathlon has a showroom located at 5 Frog Island, Leicester.


We are situated just outside of Leicester city centre on a short stretch of road that is actually called Frog Island (we didn’t make it up). Frog Island is actually part of the A50 heading north away from Leicester City Centre and we are situated approximately 800 metres (half a mile) along on the right hand side.

Our building is to the right of the Forester’s Arms public house and has a white frontage. Access is down the right hand side of the building and through the Hockey Warehouse/Warehouse For Sport entrance, located at the rear.

Of course if you still can’t find us then please give us a call on 0116 2421062 and we will direct you, or even pop out into the street to help!

Frog Island Triathlon is a new venture from Sci-Sport Ltd, a sports company that has been based in Leicester for nearly 25 years, specialising in hockey, rugby and netball.


FIT have brought together a small but highly experienced team in the form of MD Sean Cayless, a former National level swimmer and an experienced rugby player; Manager Steve Pascale-Jones, who has 16 years experience in the cycling industry and is also a keen runner and finally; full -time triathlete and former World Amateur Champion Conor Murphy. Conor advises FIT on the latest products, trends and happenings in the world of triathlon from his experiences racing around the World on the ITU circuit as an Elite athlete for Team Ireland. He attended the London 2012 Olympic Games and his ultimate goal is a Gold Medal at the Rio 2016 Games.


If you drop by our shop, give us a call or send us an email you will speak to Steve Pascale-Jones.


Having taken a daytrip to the 1994 Tour de France, Steve was inspired to take up road cycling, racing at National junior level against the likes of Olympic Gold medallist Sir Bradley Wiggins. 


Realising that he probably wasn't going to make it as a professional cyclist, Steve used his combined interests in cycling and engineering to forge a career in the cycling industry. This has led to opportunites including preparing bikes for the 1998 Commonwealth Games, receiving “Best-in-test” marks for wheel building in Cycling Plus and MBUK magazines and working as a mechanic at the 2005 World Masters Track championships. He also worked in America for a summer, building a tandem for Robert De Niro.


Steve holds a www.bikefitting.com qualification, is a qualified Sports Massage Therapist and has a great interest in sports nutrition. He has also competed at National level in martial arts and indoor rowing.


This is a new venture for our small team, but it is our aim to bring our customers the best range of products at the most competitive prices.


If you feel that our range is lacking something, please let us know and we will endeavour to source it for you!

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 Visit Our Store
 Or call 0116 242 1062